14th SEPTEMBER 2009
FOR IMMEDIATE RELEASE
HAMMER RELEASES FIRST INTERACTIVE MUSIC VIDEO
At 8pm tonight, Hammer will officially release the first fully interactive grime video on YouTube.
The video by the North London MC guides viewers through various scenarios, and encourages them to take on the role of Hammer, deciding what action he should take. The end result leads viewers to one of three videos – ‘Stinkin’, ‘Hurricane’ and ‘Silence Man’, singles from his forthcoming E.P, ‘Hurricane City’ which is released on 21st September.
MTV Base and Channel AKA recently debuted ‘Hurricane’ on their channels and the video has gone on to receive more than 5,000 views on YouTube.
At present, Hammer is embarking on a radio tour to promote ‘Hurricane City’ and recently headlined at ‘I Luv Live’ hosted by BBC 1Xtra’s Ras Kwame.
For interviews, quotes and photograph requests, please contact Nonny at The Purple Umbrella firstname.lastname@example.org.
Notes to editors
- For more information, please visit http://www.hammermusic.vox.com
- Regular updates on Hammer are available at www.twitter.com/HammerMusic
- To view Hammer’s channel, please visit http://www.youtube.com/TheHammerChannel