HAMMER RELEASES FIRST INTERACTIVE MUSIC VIDEO

Posted on September 14, 2009 by

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PRESS RELEASE
14th SEPTEMBER 2009
FOR IMMEDIATE RELEASE

HAMMER RELEASES FIRST INTERACTIVE MUSIC VIDEO

At 8pm tonight, Hammer will officially release the first fully interactive grime video on YouTube.

The video by the North London MC guides viewers through various scenarios, and encourages them to take on the role of Hammer, deciding what action he should take. The end result leads viewers to one of three videos – ‘Stinkin’, ‘Hurricane’ and ‘Silence Man’, singles from his forthcoming E.P, ‘Hurricane City’ which is released on 21st September.

MTV Base and Channel AKA recently debuted ‘Hurricane’ on their channels and the video has gone on to receive more than 5,000 views on YouTube.

At present, Hammer is embarking on a radio tour to promote ‘Hurricane City’ and recently headlined at ‘I Luv Live’ hosted by BBC 1Xtra’s Ras Kwame.

Ends

For interviews, quotes and photograph requests, please contact Nonny at The Purple Umbrella info@thepurpleumbrella.co.uk.

Notes to editors

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